With people using social media more than ever before, it is super easy to share things with people from all over the planet.
This is really interesting; how easy it is to share things now days, and how much influence social media actually have on the audience. The bigger the celeb, the more power you have, because people will like and share your posts based on them knowing your name.
Justin Bieber (which is a name we all know) posted a picture on Instagram (had 47,5 million followers at the time) of a girl, asking if anyone knew her. He did this based on him finding her attractive and wanting to meet her (superficial I know, not jealous at all). The picture was shared million of times on Instagram, Twitter, Facebook and other social media. Even newspapers wanted to be a part of the search.
Eventually Justin managed to find the Spanish beauty, which turned out to be 17-year-old Cindy Kimberly.
After being wanted by the one and only Justin Bieber she went from earning £ 2.90 an hour as a baby sitter, to walking on the catwalk in Madrid as a super model.
Transmedia storytelling can certainly go in some peoples favour
Justin, I´m still waiting.