According to mobileinsurance.com we spend an average of an hour and a half on our phones each day. This equals us spending 3.9 years on our phone during a lifetime.
Think about how much time that actually is.
We are always connected, no exception.
Did you know that your phone and internet history can tell a lot about you as a person? This is called metadata and gives away things like your geographic location, friends and interests.
Companies will try to get you to buy their products based on metadata. Their also using something called psychographic labelling which gives them your opinions, values and interests.
It does not longer matter who you are as a person because this creates a form of digital identity. It does not matter for the companies if you are a nice person or not. What matter is for them to introduce you to products they think you might be interested in based on your clicks.
Pretty harsh I know. One solution is to stop spending so much time on your phone, and start to actual interact with people. Lets pretend it´s 1995, the year when legends were born.