Marshall McLuhan is famous for his phrase “the medium is the message” and to be honest, I do not understand at all what he is talking about. The medium is the message? Isn´t the message the message? Seems like we can connect some philosophy into this topic. Like what happens when we die? What is time? Why don´t I have a boyfriend? etc etc. But Im not gonna go there, instead Im going to try to explain what it means so it finally can make sense.
So basically what McLuhan is saying is that the medium is more important than the actual message. An easier way to say it is that the way you communicate is more important than what you actually communicate.
A good example is memes. It has a message and it can be funny, clever, reliable and super easy to share. It has become such a normal part of our everyday life that we no longer notice that is has a message.
It has become a such powerful media that even CIA has a meme warfare centre which is created to win wars based on controlling the american population´s minds. That is how much influence memes actually have without us even noticing. This just makes a perfect example on what McLuhan meant when he said “the medium is the message”.